Industry Research

What this agent does

Get a structured, decision-ready market landscape brief for any industry — in under two minutes. The Industry Research agent is designed for marketing agencies onboarding new clients, e-commerce founders exploring new categories, consultants preparing for engagements, and anyone who needs a reliable picture of a market without spending an hour stitching together Google results and paywalled analyst reports. Provide an industry or market, and the agent delivers a comprehensive brief covering market size, key players, segments, trends, buyer behavior, and competitive dynamics — all sourced from real-time data.

When to use this agent

Use this agent when you need to quickly understand a market before making a business decision. Common scenarios include:

Starting work with a new client — Get up to speed on their industry before the first strategy session.
Evaluating a new market opportunity — Understand the size, growth trajectory, and competitive intensity before committing resources.
Preparing for a consulting engagement — Walk in with a structured view of the landscape, not scattered notes from blog posts.
Exploring an adjacent category — Research a market you're not currently in to assess whether it's worth entering.
Briefing your team or stakeholders — Share a consistent, well-organized market overview instead of ad hoc summaries.

This agent is part of the Market Research Team collection. It pairs naturally with the Competitive Brief agent (to monitor competitors in the market), Company Research agent (to deep-dive a specific player), and Trends Research agent (to stay current on industry shifts).

Setup

Open the Industry Research agent.
Enter the industry or market you want to research.
Optionally, add a geography or region to scope the research.
Optionally, expand the "Add your business details" section to provide information about your company — this unlocks a personalized "Implications for Your Business" section in the output.
Click Run to generate your market landscape brief.

Inputs

What industry or market do you want to research? (required) — The market you want the agent to analyze. Be as specific or broad as you like. Examples: "AI-powered customer service tools," "sustainable pet food," "fintech in Latin America," "vertical SaaS for dental practices."
Geography or region (optional) — Narrows the research to a specific area. Examples: "US," "Southeast Asia," "UK," "Austin, TX." If left blank, the agent provides a global or general perspective.
Your company website (optional) — Your company's URL. Helps the agent understand your business so it can tie market findings back to your situation.
What do you sell or offer? (optional) — A brief description of your product or service. Enables the agent to explain how market dynamics relate to what you offer.
Who is your ideal customer? (optional) — A description of your target buyer or ideal customer profile (ICP). Helps the agent show where your ICP fits within the market's buyer landscape.
Your main competitors (optional) — Companies you compete with. Enables the agent to position you relative to the key players it identifies in the market.
Your role (optional) — Your job title or function (e.g., founder, marketing director, operations lead). Helps the agent tailor the tone and framing of its recommendations.
Your industry (optional) — The industry your own company operates in. This is useful when it differs from the market you're researching — for example, if you're a marketing agency researching a client's industry.

Note: The business detail fields (website, product, ICP, competitors, role, industry) are saved to your profile and automatically pre-filled on future runs across all agents in the platform. You only need to enter them once.

How it works

You provide the research target. At minimum, you enter the industry or market you want to research. You can optionally add a geographic focus and your business details.
The agent researches the market in real time. Unlike a generic AI chat response that relies on training data, this agent pulls from current, real-time web sources to gather up-to-date market data, news, player information, and trend signals.
The agent structures the findings into a consistent 8-section brief. Every run produces the same reliable format, making it easy to compare markets, share with colleagues, or build on over time.
If you provided business context, the agent adds a personalized section. When you include details about your company, product, or ICP, the brief includes a final section that connects the market findings to your specific situation — turning general research into actionable insight.
You receive your brief and can take next steps. After the output is generated, you can copy the full brief or individual sections, share it, or continue your research by clicking through to related agents like Competitive Brief, Company Research, or Trends Research.

Output

A structured Market Landscape Brief with the following sections:

Market Overview — Market size (current and projected), growth rate, and trajectory (expanding, maturing, or declining). Covers the key forces driving the market, focused on what a decision-maker needs to assess whether this market deserves attention.
Key Players — Major companies in the market, their positioning, and what they're known for. Includes established incumbents and notable challengers or disruptors. Where data is available, includes approximate market share or revenue indicators.
Market Segments — How the market breaks down by product type, buyer type, geography, use case, or price tier. Highlights the fastest-growing segments, the most crowded areas, and emerging niches that are still underserved.
Recent Developments — Notable events from the last 6–12 months: funding rounds, acquisitions, product launches, partnerships, regulatory changes, and leadership moves. Focused on developments that signal where the market is heading.
Buyer Dynamics — Who buys in this market and how they buy (self-serve vs. sales-led, contract vs. subscription, typical deal sizes, sales cycles, and decision-makers). For B2C markets: purchasing behavior, price sensitivity, and channel preferences.
Trends & Outlook — Where the market is heading over the next 1–3 years. Technology shifts, regulatory trends, demand changes, and emerging business models. Distinguishes between hype (lots of buzz, little adoption) and real momentum (measurable adoption and revenue).
Competitive Dynamics — Barriers to entry, competitive intensity, how companies differentiate, and what it takes to win. Covers switching costs, network effects, and defensibility patterns.
Implications for Your Business (only appears when you provide business context) — Ties the market findings back to your specific situation. How do the market dynamics affect your product? Where does your ICP fit within the buyer landscape? How does your competitive position compare to the key players? What opportunities or risks should you act on?

Tips & best practices

Be specific with your market description. "AI-powered customer service tools for mid-market SaaS companies" will produce a more focused and useful brief than just "AI." The more precise your input, the more relevant the output.
Add a geographic focus when it matters. Market dynamics can vary dramatically by region. If you're making decisions about a specific geography, include it — "e-commerce logistics in Southeast Asia" will give you very different insights than a global view.
Fill in your business details for the most actionable output. The core 7-section brief is useful on its own, but the "Implications for Your Business" section is where the research becomes directly actionable. Even just adding your company website and a short product description makes a meaningful difference.
Use this agent as your starting point, then go deeper. After reviewing the brief, use the suggested next steps to continue your research: run a Competitive Brief to monitor the key players identified, use Company Research to deep-dive a specific competitor, or set up Trends Research to stay current on the themes that matter most.
Run it for multiple markets to compare opportunities. If you're evaluating which market to enter or which client vertical to prioritize, run the agent for each market separately and compare the briefs side by side. The consistent 8-section format makes comparison straightforward.

FAQ

How is this different from just asking ChatGPT about a market?
The Industry Research agent pulls from real-time web sources rather than relying on static training data, so the information is current. The output follows a consistent, structured 8-section format designed for business decision-making — not a wall of text. And when you provide your business context, the brief connects the findings directly to your product, customers, and competitive position.

Do I need to fill in all the optional fields?
No. The only required field is the industry or market you want to research. The optional fields — geography, company details, product, ICP, competitors, role, and industry — enhance the output but aren't necessary. The biggest unlock is providing at least your company website or product description, which activates the personalized "Implications for Your Business" section.

What if the market I'm researching is very niche?
The agent works across a wide range of markets, from large established industries (like fintech or e-commerce) to niche verticals (like vertical SaaS for dental practices). For very niche markets with limited publicly available data, the agent will provide what's available and note where data is sparse, so you know the confidence level of the findings.

How often should I run this agent for the same market?
For a one-time market assessment, a single run is usually sufficient. If you're actively operating in or monitoring a market, re-running every few months will capture new developments, shifts in competitive dynamics, and updated market data. For ongoing monitoring, consider pairing this with the Trends Research agent.

Can I share the output with my team or clients?
Yes. You can copy the full brief or individual sections using the copy buttons in the output. The structured format is designed to be professional and shareable — useful for internal strategy discussions, client presentations, or stakeholder briefings.

Questions about the Industry Research agent? Reach out to our support team.