Outreach Drafter

What this agent does

Turn prospect research into ready-to-send outreach messages — personalized emails and LinkedIn messages that reference real signals, not generic templates.

The Outreach Drafter agent helps salespeople bridge the gap between knowing a prospect is worth pursuing and actually sending a compelling first message. Give it a prospect's name and company, tell it what you sell, and it generates multiple message variants across email and LinkedIn — each built around a different outreach angle so you can pick the one that fits your style. Time from "I want to reach out" to "message sent" drops from 15+ minutes to under 2 minutes.

This agent is part of the Sales Prospecting collection on Agent.ai. It works great on its own, but it's even better when used after the Company Research, Prospect Research, and Lead Qualifier agents — the more context it has, the more personalized and effective the messages become.

When to use this agent

Use this agent when you've identified a prospect and you're ready to write your first outreach message. It's especially useful when:

You're staring at a blank page and don't know how to open a cold email
You want multiple message options with different angles (e.g., referencing a recent funding round vs. a shared industry trend)
You need both email and LinkedIn messages for the same prospect
You've already run other agents in the Sales Prospecting collection and want to turn that research into action
You're prospecting at volume and need to maintain quality without spending 15 minutes per message

Setup

Open the Outreach Drafter agent.
Enter the prospect's name and their company website.
Tell the agent what you sell or offer (this may already be filled in from your seller profile).
Optionally choose your preferred channel (Email, LinkedIn, or Both), tone, goal, and any additional context.
Run the agent to generate your outreach package.

Inputs

Required fields:

Prospect's name — The full name of the person you want to reach out to.
Prospect's company website — The website of the company your prospect works at. This is the target company, not your own.
What you sell or offer — A description of your product or service. This is the core value proposition that gets woven into every message. Pre-filled from your seller profile if you've set one up. The agent cannot write relevant outreach without this.

Optional fields:

Channel — Choose Email, LinkedIn, or Both. Default is Both.
Tone — Professional, Conversational, or Direct. Default is Professional (or auto-inferred from Prospect Research if available).
Goal — What you want the outreach to achieve: Book a meeting, Start a conversation, Share a resource, or Request a referral. Default is Book a meeting.
Anything else to mention? — Freeform field for custom hooks. For example: "Mutual connection through Jane Smith," "They attended our webinar last week," or "Follow up on their LinkedIn post about AI adoption."
Who is your ideal customer? — Helps the agent explain why this prospect is a fit. Pre-filled from your seller profile.
Your company website — Enables competitor-aware positioning and "we work with companies like yours" framing. Pre-filled from your profile.
What problems do you solve for customers? — Adds specificity to messages. Instead of "we help with X," the message can reference the exact pain point your product addresses.
Proof points or case studies — Enables social proof like "Companies like [Customer] have seen [Result]." Makes messages more credible.

Tips for better results: Fill out your seller profile once (what you sell, ideal customer, pain points, proof points) and it will pre-fill across all your runs. The more seller context you provide, the more targeted your messages will be.

How It Works

Context gathering — The agent collects everything it knows about the prospect. If you've previously run the Company Research, Prospect Research, or Lead Qualifier agents for this prospect, that context is automatically loaded. If not, the agent performs a basic web search on the prospect and their company.
Strategy synthesis — The agent analyzes the available context — company signals (funding rounds, product launches, hiring), prospect signals (LinkedIn activity, career moves, public posts), qualification data (timing, priority, budget indicators), and your value proposition — to identify the strongest outreach angles.
Message generation — The agent drafts multiple message variants, each built around a different angle. For email, it generates 2–3 complete variants with subject lines, personalized bodies, and calls to action. For LinkedIn, it generates 1–2 short-form messages optimized for connection requests or InMail.
Personalization audit — The agent creates a transparency table showing exactly which personalization signals were used in each variant and where they came from. This lets you verify that every personal detail is real, not made up.
Context storage — The full outreach package is saved to your prospect-level context, completing the research-to-outreach chain for this prospect.

Output

A structured Outreach Package with the following sections:

Outreach Strategy Summary — A short paragraph explaining who this prospect is, why now is a good time to reach out, and what angle the messages lead with. Read this first to understand the "why" behind every message variant.
Email Variants (2–3) — Each variant is a complete, ready-to-send cold email:
- Subject line — Specific and signal-based, not clickbait
- Body — 4–8 sentences with a personalized opening hook, a bridge to your value proposition, and a low-friction call to action
- Angle label — A brief description of the approach (e.g., "Industry trend angle," "Recent hire signal," "Mutual connection warm intro")
- Personalization signals used — A list of which prospect or company signals were woven into this variant
LinkedIn Messages (1–2) — Short-form messages for LinkedIn:
- Connection request note — Punchy and personal, within LinkedIn's 300-character limit
- InMail variant (optional) — Slightly longer, adapted for LinkedIn's conversational tone
- Personalization signals used — Same transparency as email variants
Personalization Audit — A table showing every personalization signal used across all variants, its source (e.g., Prospect Research, Company Research, Lead Qualifier, web search), and which messages it appears in. This is your quality check — you can verify that every personal detail is accurate before sending.
Suggested Send Timing — Recommended day of week, time of day, and any urgency framing based on the prospect's context (e.g., "Reference the funding announcement while it's still fresh — send within the next week").

Using the output:

Review the strategy summary to understand the approach
Scan the variants and pick the angle that resonates with your style
Make minor edits to match your voice
Use the copy buttons to grab individual variants, subject lines, or the full package
Save unused variants for follow-up messages

Tips & Best Practices

Fill out your seller profile completely. The agent's output quality scales directly with how much it knows about you. At minimum, provide what you sell. For best results, also add your ideal customer profile, pain points you solve, and proof points or case studies.
Run upstream agents first for the best results. The Outreach Drafter is designed to sit at the end of the Sales Prospecting workflow. Running Company Research → Prospect Research → Lead Qualifier before drafting outreach gives the agent dramatically more context to work with, and the difference in output quality is significant.
Use the "Anything else to mention" field for your best hooks. Mutual connections, recent interactions (webinar attendance, LinkedIn engagement), or timely events make messages stand out. The agent can't know about private context unless you tell it.
Pick one variant and edit it — don't send as-is. The drafts are meant to be 90% done. Spend 30 seconds adding your personal touch — a turn of phrase, a specific detail only you'd know, or a tweak to match your voice. This makes the message feel authentically yours.
Save unused variants for follow-ups. If you send the "industry trend" angle first, keep the "recent funding" variant in your back pocket for a follow-up email a week later. Each variant uses a different angle by design.

FAQ

Do I need to run the other Sales Prospecting agents first?
No. The Outreach Drafter works as a standalone agent — just provide the prospect's name, company website, and what you sell. However, the output is noticeably better when you've run the Company Research, Prospect Research, and/or Lead Qualifier agents first. The more context available, the more personalized and effective the messages will be.

How long are the generated emails?
Email variants default to 4–8 sentences (roughly 50–125 words), which aligns with cold outreach best practices for getting responses. They're designed to be concise and scannable.

Will the messages sound like me?
The agent uses your tone selection (Professional, Conversational, or Direct) to calibrate the voice. For V1, we recommend reviewing and lightly editing the output to add your personal touch. The drafts are designed to get you 90% of the way there so you can focus on the final polish rather than starting from scratch.

What if I don't have a seller profile set up?
If no seller profile exists, the agent will ask you inline: "What does your company do and what do you sell?" Your answer is saved to your seller profile so you won't need to enter it again on future runs.

Can I generate outreach for multiple prospects at once?
Currently, the agent handles one prospect per run. After generating outreach for one prospect, use the "Research another prospect" or "Qualify another lead" buttons to start the workflow for your next prospect. Batch outreach for multiple prospects is planned for a future update.

Questions about the Outreach Drafter agent? Reach out to our support team.