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Prospect Finder

Prospect Finder


What this agent does

Find qualified sales prospects from a simple, plain-language description of who you're looking for.

The Prospect Finder agent is built for salespeople who know exactly who they want to sell to but don't have an efficient way to find those people. Instead of spending hours browsing LinkedIn, Googling industry terms, or paying for expensive enterprise tools, you describe your ideal buyer in everyday language and get back a prioritized list of 10–15 matching prospects — each with role details, company info, ICP match level, and relevance signals tied to what you sell. It's designed for non-technical SMB salespeople who want results without boolean search expertise or costly subscriptions.

When to use this agent

Use this agent when you need to build a list of new prospects that match your ideal customer profile. It's especially useful when:

  • You're starting outreach for a new campaign or territory and need fresh leads
  • You know the type of buyer you want but don't have specific names
  • You want prospects ranked by how relevant they are to your specific product or service — not just demographic filters
  • You want to quickly move from "found prospect" to researching, qualifying, and drafting outreach using other agents in the Sales Prospecting collection

Setup

  1. Open the Prospect Finder agent.
  2. Describe who you're looking for in plain language (e.g., "VP of Marketing at mid-size healthcare SaaS companies in the US").
  3. Optionally adjust how many prospects you want (default is 10, range is 5–20).
  4. Provide information about what you sell and who your ideal customer is (these may be pre-filled if you've used the Sales Prospecting collection before).
  5. Review the agent's interpretation of your search criteria and confirm or edit.
  6. Click Find Prospects to generate your list.

Inputs

  • Who are you looking for? (required) — A natural-language description of the prospects you want to find. Example: "Directors of Operations at logistics companies with 100–500 employees in the Midwest." This is your core search query and can change every time you run the agent.
  • How many prospects? (optional) — The number of prospects you'd like returned. Defaults to 10. You can request anywhere from 5 to 20.
  • What do you sell or offer? (required) — A description of your product or service. This is what allows the agent to rank prospects by relevance to your specific offering, not just demographic fit. Example: "We sell an AI-powered inventory management platform for mid-market logistics companies." Pre-filled from your seller profile if you've entered it before.
  • Who is your ideal customer? (required) — A description of your ideal customer profile (ICP), including details like industry, company size, buyer role, and pain points. This defines the foundation of the search. Example: "Operations leaders at logistics and supply chain companies with 100–1,000 employees who struggle with manual inventory tracking." Pre-filled from your seller profile if available.
  • Your company website (optional) — Your company's URL. Helps the agent understand your market, avoid returning competitors, and improve relevance ranking. Pre-filled from your seller profile if available.

Tip: Fields 3–5 are about you as the seller and stay the same across runs. Fields 1–2 are your search parameters and will change each time you look for a different type of prospect.

How It Works

Step 1: You describe who you're looking for
Enter a plain-language description of your target prospects. No filters, no boolean operators — just describe the people you want to find the way you'd explain it to a colleague.

Step 2: The agent interprets your query
Before searching, the agent parses your description into structured criteria and shows you what it understood:

  • Target role/title — e.g., "VP of Marketing, Marketing Director"
  • Target industry — e.g., "Healthcare SaaS"
  • Company size — e.g., "50–500 employees"
  • Geography — e.g., "United States, Bay Area preferred"
  • Additional signals — e.g., "Recently raised funding"
  • ICP criteria applied — a summary of how your ideal customer profile was matched

You can edit any of these fields before confirming. This step ensures you get relevant results on the first try and helps you see how the agent thinks about your request.

Step 3: The agent searches and ranks
Once you confirm, the agent searches for matching prospects and ranks them by how well they fit both your ICP criteria and what you specifically sell. This is different from traditional tools that only match on demographics — Prospect Finder considers why each person matters to your business.

Step 4: You receive a prioritized prospect list
The agent returns a structured Prospect Discovery Report with your results, match levels, and actionable next steps.

Output

A Prospect Discovery Report containing:

Search Summary

A transparent overview of what was searched, how your natural-language query was interpreted, and how many total matches were found versus returned.

Prospect List (10–15 people, ranked by ICP match)

Each prospect appears as a card with the following details:

  • Name — The prospect's full name
  • Current title — Their role and seniority level
  • Company — Company name and website
  • Company snapshot — Industry, size, geography, and stage in one line
  • ICP Match Level — Scored as High, Medium, or Low:
    • High — Company and role closely match your ICP. Strong signals this person has the problem you solve.
    • Medium — Partial match. Some ICP criteria align, others are unclear. Worth investigating.
    • Low — Weak ICP match but included due to specific signals like a trigger event or adjacent role. May be a stretch.
  • Relevance Signals — 2–3 specific reasons this person is a fit, tied to your offering (not generic demographic reasons)
  • Next Steps buttons — Per-card actions to continue your workflow:
    • "Research [Prospect Name]" — Opens the Prospect Research agent with the prospect's name and company website pre-filled
    • "Research [Company Name]" — Opens the Company Research agent with the company website pre-filled

Search Refinement Suggestions

At the end of the list, the agent provides suggestions to improve future searches:

  • "To find more prospects like [top results], try: [refined query suggestion]"
  • "Narrow your results by adding: [role / industry / geography / company stage]"
  • "Broaden your results by removing: [constraint that filtered out otherwise-good matches]"

End-of-List Actions

  • "Find 10 More" — Re-runs the search with the same criteria, excluding prospects already returned
  • "Refine Search" — Opens a new run pre-filled with your current criteria so you can adjust and try again

Tips & Best Practices

  1. Be specific in your search description. The more detail you provide — role, industry, company size, geography, pain points — the more targeted your results will be. Instead of "marketing people," try "VP of Marketing at B2B SaaS companies with 50–200 employees in the US who are scaling their demand gen team."
  2. Fill out your seller profile completely. The "What do you sell" and "Who is your ideal customer" fields aren't just nice-to-haves — they're what allow the agent to rank prospects by relevance to your business. Without them, you'll get broader, less useful results.
  3. Review and edit the interpretation step. Before the agent runs, it shows you how it understood your query. Take a moment to check — if the interpreted role or industry doesn't look right, edit it. This saves you from needing to re-run.
  4. Start with your strongest ICP and narrow from there. If you're unsure how specific to be, start with a focused search. You can always broaden later using the refinement suggestions. It's easier to expand a targeted search than to sift through a broad one.
  5. Use the per-prospect next steps to keep your momentum. When you spot a promising prospect, click "Research [Name]" to immediately dive deeper with the Prospect Research agent. The context carries over automatically, so you don't need to re-enter information.

FAQ

How is this different from LinkedIn Sales Navigator or Apollo?
Prospect Finder lets you search using plain language — no boolean operators, no complex filter UIs. Results are ranked by relevance to what you specifically sell, not just demographic match. And with one click, you can move any prospect into the research, qualification, and outreach workflow without leaving Agent.ai.

Do I need to know boolean search or have database expertise?
No. Just describe who you're looking for the way you'd tell a colleague. The agent interprets your description into structured search criteria and shows you what it understood before running.

What if the agent only finds a few prospects for my search?
If your search criteria are very specific, the agent may return fewer results than requested. In that case, it will show you what it found along with suggestions to broaden your search — for example, expanding the geography or including adjacent roles.

Can I use this agent on its own, or do I need the full Sales Prospecting collection?
You can absolutely use Prospect Finder as a standalone agent. However, it works best as part of the Sales Prospecting collection, where your seller profile is pre-filled and you can seamlessly move from finding prospects to researching, qualifying, and drafting outreach.

How many prospects can I request per run?
You can request between 5 and 20 prospects per run. The default is 10. For most use cases, 10–15 gives you a strong starting list without overwhelming you with options.

Questions about the Prospect Finder agent? Reach out to our support team.